Being outdoors is something that’s enjoyed by most people. And even the staunchest homebodies like an occasional walk in the park or outside if for nothing more than to get some fresh air.
And then there are those who love the outdoors and nature to the point where they are thinking about starting or have started their own landscaping business. For those folks who have a green thumb and business aspirations, here are four things that could help your landscaping business grow.
Have a Business Plan
There’s an old adage that says those who fail to plan, plan to fail. And truer words were never spoken when it comes to business. Some people are under the impression that they can simply start a business and a wing from there on out. But nothing could be further from the truth. Any successful business that’s been around for any length of time is being guided by some type of plan. It’s not luck.
Having a business plan consists of visionary elements, such as knowing what you want to get out of the business and what the overall mission of the business is to practical elements, such as having a budget that the business operates from and that states what your business will actually do to make money. The great thing about a business plan is that it doesn’t have to be set in stone. It can be changed to better fit your business.
Use Various Marketing Channels
Another thing that will help your landscaping business grow is using a number of different advertising channels. You’ll definitely want to have a presence on social media for the simple reason that everyone’s on it these days. But for the bulk of your online promotion, you may want to concentrate on home improvement sites, such as:
- Angie’s List
Because landscaping is a business that usually requires that you work in local neighborhoods and communities, you may also want to look into more conventional advertising such as local radio and television ads. You can also get creative by placing magnetic ads on your business’ commercial vehicles and by placing flyers in strategic places around the neighborhoods you typically serve.
Be the Best at What You Do
There might be no better way for your landscape business to grow than by you being the best person in town at what you do. A good reputation and word-of-mouth advertising beat any kind of ad you might have to pay for. This is because people are looking for quality and good work these days. No one wants to spend their hard-earned money on something that’s not going to give them a good return.
Being the best at what you do also consists of getting the training and the professional development you need to be the best landscaper in town. Today, training and education can take many different forms. They can include everything from earning a landscape architecture degree to taking online classes to increase your knowledge and improve your skills.
Provide Excellent Customer Service
Businesses sometimes look at customer service as an afterthought. But providing excellent customer service is one of the most important things a business can do if it wants to earn return customers and recommendations to friends and family from previous customers. And let’s not forget about those online reviews. Negative online reviews can kill a business, and unhappy customers won’t hesitate to post them.
For a business to provide excellent customer service it has to be attentive to its customers, listen to them when they have concerns, and do its best to resolve those concerns to the customer’s satisfaction. We all know that the customer is not always right, but the business that provides excellent customer service will sometimes need to behave as if they are.
Landscaping is a great business for people who have a green thumb and a love for the outdoors, but it can be challenging for such a business to gain customers. Some ways for a landscaping business to grow include having a good business plan, employing online and more traditional advertising, having skills and knowledge that sets the business apart and providing excellent customer service. With the right practices, even a business as challenging as landscaping can thrive.